Civic Season
Made By Us’ Civic Season program works to connect 18- to 30-year-olds to the U.S. national story. Only 27% of Americans in this age demographic have basic knowledge of U.S. history and only 16% are proud to live in the United States. Museums and historic sites, with credible expertise across the field of American heritage, can serve as trustworthy, local hubs for inspiration, curiosity and belonging. Civic Season, which is co-designed by a cohort of 10 museum staffers and 10 design fellows in the 18- to 30-year-old demographic, connects young adults with these sites and with their history and artifacts. Americana’s grant will support Civic Season in 2024, which is estimated to reach 15M Americans by engaging more than 500 institutions in 50 states with more than 1500 programmatic offerings and events.